A Firm with a Marketing Orientation Is MOST Likely To

question 220

Multiple Choice

A firm with a marketing orientation is MOST likely to:

• A) view advertising as an unnecessary expense.
• B) recognize that effective advertising is the key to sales.
• C) advertise how a product meets customers' needs.
• D) focus advertising on product features.
• E) not use any advertising.

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Definitions:

Financial Intermediaries

Institutions that act as middlemen between savers and borrowers, including banks, credit unions, and insurance companies.

Savers

Individuals or organizations that set aside a portion of their income for future use, often by depositing it into financial accounts that earn interest.

Borrowers

Individuals or entities that receive funds from a lender under the condition of returning it typically with interest.

Legal Tender

The officially recognized form of money that must be accepted if offered in payment of a debt.