In Order to Build Relationships with Customer Value, Firms Must

question 70

Multiple Choice

In order to build relationships with customer value, firms must do all of the following except

• A) ensure that everyone in a firm works together to provide customer value before and after each purchase.
• B) brief their advertising people to develop ads that try to convince a customer to buy once.
• C) attract customers in the first place-and keep them satisfied after they buy.
• D) try to adopt the marketing concept.
• E) try to eliminate costs that do not give value to customers.

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Definitions:

Wrong Pedigree

The perceived lack of appropriate or desirable background, heritage, or lineage, often used in contexts where social prestige or lineage is valued or required.

Declaration of War

A formal announcement by one country that it is in a state of war with another.

President Wilson

Refers to Woodrow Wilson, the 28th President of the United States (1913-1921), known for leading the country through World War I and advocating for the League of Nations.

Congress

The United States' legislative authority, which is divided into the Senate and the House of Representatives.