In Order to Build Relationships with Customer Value, Firms Must

question 70

Multiple Choice

In order to build relationships with customer value, firms must do all of the following except

• A) ensure that everyone in a firm works together to provide customer value before and after each purchase.
• B) brief their advertising people to develop ads that try to convince a customer to buy once.
• C) attract customers in the first place-and keep them satisfied after they buy.
• D) try to adopt the marketing concept.
• E) try to eliminate costs that do not give value to customers.

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Definitions:

Employment Discrimination

Unfair or unequal treatment of an employee or job applicant based on personal characteristics, such as race, gender, age, or sexual orientation.

Discriminatory Attitudes

Prejudiced outlooks or biases that unfairly favor one group over others based on race, gender, age, religion, or other characteristics, leading to unfair treatment.

E-mail Messages

Digital messages sent through the Internet from one user to another, encompassing text, images, and attachments.

Corporate Information System

is an integrated set of computational and communication components designed to manage, process, and store information for corporate entities.