In the American Marketing Association's Statement of Ethics, Which Ethical

question 25

Multiple Choice

In the American Marketing Association's Statement of Ethics, which ethical value stresses a firm's attempts to balance the needs of its buyers with the interests of sellers?

• A) Honesty
• B) Fairness
• C) Responsibility
• D) Citizenship
• E) Openness

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Definitions:

Microsoft Excel

A spreadsheet program developed by Microsoft that allows users to organize, format, and calculate data with formulas using a system of cells arranged in rows and columns.

Database Administrator

A person responsible for the installation, configuration, upgrade, administration, monitoring, and maintenance of databases in an organization.

Large Organizations

Businesses or entities that operate on a large scale, typically involving many people, complex structures, and widespread operations.

Electronic Data

Information that is stored in a digital format, which can be created, accessed, and processed electronically.