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Which of the following judgments is measured by the Juror Bias Scale?
Product
Anything offered to the market for use or consumption that might satisfy a want or need, including physical items, services, experiences, events, persons, places, properties, organizations, information, and ideas.
Buyer
An individual or organization that makes a purchase or is a potential customer for products or services.
Need Arousal
The process of stimulating interest or desire in a customer for a product or service, often through marketing or sales strategies.
Buying Decision
The process by which a consumer decides whether or not to purchase a product or service, often influenced by factors such as need, desire, and budget.
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