Which Is True About a Dependent Variable in a Research

question 39

Multiple Choice

Which is true about a dependent variable in a research study? It is

• A) manipulated by the researcher to test the research hypothesis.
• B) the cause of changes in other variables in a research study.
• C) the experimental variable in a research study.
• D) the outcome the researcher wishes to predict.

---

Definitions:

Promotion Alternatives

Different strategies companies use to market their products or services to consumers or other businesses.

Promotional Mix

The combination of marketing tools used by a business to execute its marketing strategy, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Direct Marketing

The practice of delivering promotional messages directly to potential customers on an individual basis rather than through a mass medium.

Marketing Communications

The various methods and tools used by a company to relay messages and information to market its products or services.