The Rovers Named Spirit and Opportunity That Recently Explored the Surface

question 70

Multiple Choice

The rovers named Spirit and Opportunity that recently explored the surface of Mars discovered:

• A) tiny streams of flowing water too small to be detected by orbiting satellites
• B) minerals that must have formed in an environment rich in liquid water
• C) dust storms that rapidly erode the surfaces of most geological formations
• D) the northern polar ice cap is made primarily of frozen water ice
• E) the presence of methane that arises from biological life

Identify the role and importance of gatekeepers within the public relations context.

Recognize the tasks involved in the employee communications area of public relations.

Evaluate the factors driving organizations towards PR rather than advertising and predict future trends.

Assess the pros and cons of different job opportunities in the PR field for a recent college graduate.

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Definitions:

Public Relations

The method of strategic messaging that enhances reciprocal relations between institutions and their communities.

Public Affairs

A field focused on building and maintaining relationships between an organization and the public, including handling PR, communication strategies, and community engagement.

Stakeholders

People or organizations who have a “stake” in a company/organization, including employees, voters, government agencies and elected officials, customers, prospective employees, as well as customers and other similar individuals.

Chief Business Officer

A top executive responsible for overseeing the commercial strategy and development of a company, ensuring alignment with financial goals and operational capability.