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While studying possible factors related to heart disease, two cardiologists, Meyer Freidman and Ray Rosenman, noticed that there were discernible differences in behavioral patterns between men who were and were not prone to coronary problems. This observation led to the identification of Type A and Type B personality types. The source of Friedman and Rosenman's initial research idea can best be described as
Incubation
A period of subconscious processing that occurs between the time a problem is initially encountered and when it is eventually solved.
Creative Process
A multi-stage process involving the generation, development, and expression of unique ideas or solutions to problems.
Illumination
The provision of light, or the clarity or understanding achieved through intellectual or spiritual insight.
Group Decision Making
A process in which multiple individuals come together to analyze problems and evaluate options to achieve a collective decision.
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