Describe Two Strategies One May Employ When Trying to Identify

question 18

Essay

Describe two strategies one may employ when trying to identify studies relevant to one's research idea.

---

Definitions:

Marketing Process

A systematic series of actions taken by marketers to identify target markets, create strategies, implement plans, and evaluate performance towards achieving marketing objectives.

Organizational Goals

The strategic objectives that a company or organization aims to achieve, which guide its operations and strategic planning.

Types

Varieties or classifications among groups, objects, or individuals based on common traits or characteristics.

Portfolio Analysis

A systematic way to analyze the products or services in a company’s portfolio, typically involving the assessment of their performance and strategic fit.