A Type of Rating Scale That Requires Respondents to Work

question 34

Multiple Choice

A type of rating scale that requires respondents to work with a sequence of defined numbers is the

• A) graphic scale.
• B) forced-choice scale.
• C) segmented scale.
• D) numerical scale.

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Definitions:

Semantic Associations

Connections between words or phrases based on their meanings, which contribute to our understanding of language and context.

Family Branding Strategy

A marketing approach where a company uses one brand name for all its products in a product class, creating a unified brand identity.

7UP

a brand of lemon-lime flavored, non-caffeinated soft drink.

Dr Pepper/Seven Up, Inc.

A major soft drink company in the United States, known for producing popular beverages such as Dr Pepper and 7UP.