Rating Scales That Require Respondents to Choose Between Equally Desirable

question 49

Multiple Choice

Rating scales that require respondents to choose between equally desirable or equally undesirable response alternatives are called

• A) graphic scales.
• B) numerical scales.
• C) Likert scales.
• D) forced-choice scales.

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Definitions:

Competitive Advantage

The attribute that allows an organization to outperform its competitors, including cost structure, product offerings, brand reputation, and customer loyalty.

Tariffs

Taxes imposed on imported goods, which can affect international trade by increasing the cost of goods and services.

Internationalization

The process of designing products, services, and strategies in a way that they can be adapted to various cultural and geographical markets.

Economic Interdependence

Economic interdependence is the condition in which countries or regions depend on each other for goods, services, and resources, leading to a network of economic relationships.