Examlex
Data sets that contain two scores that occur with the highest frequency are considered to be
Message Internalization
The process by which an individual integrates and accepts communicated information into their own belief system.
Earned Reach
The exposure a brand gains through word-of-mouth or viral sharing, as opposed to paid advertising or owned media.
Fandom
The community of fans that passionately support a particular subject, such as a book series, television show, movie, or celebrity.
Brand Engagement
A measure of the attachment and interaction between a customer and a brand, including how actively involved the customer is with the brand.
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