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Why might a researcher sometimes prefer a two-way design to a one-way design?
Value Realism
The philosophical doctrine that values exist as objective realities, independent of human feelings, perceptions, and social conventions.
Product Placement
A marketing strategy where branded goods or services are placed in the context of select media content, such as movies or TV shows, without explicit advertising.
Billboard
A billboard is a large outdoor advertising structure typically found in high-traffic areas, displaying advertisements to passing pedestrians and drivers.
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