Which of the Following Statements Is True About Multidomestic Companies

question 21

Multiple Choice

Which of the following statements is true about multidomestic companies?

• A)Multidomestic companies tend to view the world as one market and pit their resources against competition in an integrated manner.
• B)Local managers of multidomestic companies are given the authority to make necessary decisions and are held accountable for results.
• C)Multidomestic companies pursue the same strategies in each of their foreign markets.
• D)Multidomestic companies standardize marketing activities when there are cultural similarities and adapt them when cultures are different.

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Definitions:

Evaluative Criteria

Standards or benchmarks that consumers use to judge the merits of competing products or services.

Affective Choice

A psychological concept where individuals make decisions based on emotions, feelings, or moods rather than purely on objective criteria.

Evaluative Criteria

Standards or benchmarks that consumers use to judge the merits of competing options.

Attitude Choice

The process by which individuals form judgments and preferences based on their feelings and beliefs towards an object or situation.