In the Context of Entry and Growth Strategies for Global

question 50

Multiple Choice

In the context of entry and growth strategies for global marketing,which of the following is most likely a disadvantage of licensing?

• A)A firm risks giving up control of proprietary knowledge to its competitors.
• B)A firm needs to delegate marketing responsibility for a product to foreign agents who may or may not be dependable.
• C)A firm is likely to see an increase in manufacturing costs,a deceleration in technological diffusion,and a reduction in new product development.
• D)A firm lacks tight control over manufacturing,marketing,and strategy that is required for realizing economies of scale.

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Definitions:

E-Cigarettes

Battery-operated devices that deliver nicotine with flavorings and other chemicals to the user in vapor instead of smoke.

Insomnia

A sleep disorder characterized by difficulty falling or staying asleep.

Activation-Synthesis Theory

A hypothesis in neuroscience that dreams are caused by the brain trying to make sense of random neural activity that occurs during sleep.

Cognitive Development

The process through which individuals acquire and progress in their ability to think, reason, and understand complex concepts over time.