With Regard to Global Marketing,one of the Offensive Goals a Firm

question 6

Multiple Choice

With regard to global marketing,one of the offensive goals a firm seeks to achieve is to:

• A)gain access to technological innovations which are developed in other countries.
• B)increase long-term growth and profit prospects.
• C)avoid being locked out of future markets by arriving too late.
• D)take advantage of significant differences in operating costs between countries

Recognize the importance of competitive forces and the value chain model in strategic planning.

Understand how different industries face varied threats and opportunities.

Be aware of the strategic significance of innovations in product delivery.

Recognize the difference between internal and external customers and utilities.

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Definitions:

Paid-In Capital

The amount of money that a company has received from shareholders in exchange for shares of stock.

Fair Value

An estimate of the market value of an asset or liability based on current market prices or valuations.

Common Stock

A type of equity security that represents ownership in a corporation, usually with voting rights and potential for dividends.

Common Stock

Equity ownership in a corporation, with voting rights and eligibility to receive dividends.