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Kenny and Tessa are planning to go on vacation.They learn that Dreamz Travel,a travel agency,is offering a special package that includes travel,lodging,and entertainment at a much lower price than the couple would have to pay for all of them separately.Which of the following pricing strategies is Dreamz Travel using in this scenario?
Customerization
A blend of customization and standardization in marketing, where businesses adapt their products or services to individual customer needs while maintaining efficiency.
Customizing Product
Tailoring a product or service to meet the specific needs or preferences of an individual customer or segment.
Shopping Interaction
The engagement and exchanges between customers and retailers during the shopping experience, including physical and online shopping.
Digital Capabilities
The skills, technologies, and resources that enable an organization or individual to create value and effectively engage in digital platforms and digital transformations.
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