Bundle Pricing Is a Psychological Pricing Strategy in Which

question 7

Multiple Choice

Bundle pricing is a psychological pricing strategy in which:

• A)prices are set a few dollars or a few cents below a round number to encourage customers to think of the products as less expensive.
• B)a high price is charged to create a signal that the product is exceptionally fine.
• C)several products are sold together at a single price to connote value and convenience for customers.
• D)prices are set exclusively on the cost of the product and historical prices.

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Definitions:

Spacing Effect

A psychological phenomenon where learning is more effective when study sessions are spaced out over time rather than crammed together.

Mnemonics

Memory aids, especially those techniques that use vivid imagery and organizational strategies.

Clark Kerr

An influential American educator and economist known for his work as the 12th President of the University of California system, where he contributed significantly to the expansion of higher education.

Political Orientation

The identification with or membership in a particular political ideology or set of beliefs.