Under Which of the Following Conditions Might a Manufacturer Wish

question 87

Multiple Choice

Under which of the following conditions might a manufacturer wish to have its own sales force?

• A)When the manufacturer is a small player in that product category
• B)When the market for its products is geographically concentrated
• C)When the products require minimal presale and postsale services
• D)When the market consists of many small customers

Appreciate the psychological aspects of pricing, such as odd-even pricing, and their effects on consumer behavior.

Identify the factors that indicate the effectiveness of penetration pricing for new products.

Understand the purpose and application of price lining within product categories.

Grasp the principle of working backward from the consumer price to determine the price charged to wholesalers (target pricing).

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Definitions:

Manufacturer Jobs

Positions within companies that produce goods in large quantities using machinery or by hand, often in factories.

Independent Contractors

Workers who provide services to a business or individual under terms specified in a contract or agreement and are not considered employees.

Start-up Company

A young company founded to develop a unique product or service and bring it to market.

Independent Contractors

Individuals who are in business for themselves, providing goods or services to another entity as a non-employee, typically on a contract basis.