Which of the Following Is True of Administered Vertical Marketing

question 80

Multiple Choice

Which of the following is true of administered vertical marketing systems?

• A)They involve a parent company and an independent firm entering into a contractual relationship to set up and operate a business in a particular way.
• B)They involve a group of independent retailers uniting and agreeing to pool buying and managerial resources to improve competitive position.
• C)They involve a wholesaler contracting with a number of retailers performing channel functions for it.
• D)They involve a high degree of interorganizational planning and management and depend on the presence of a channel leader.

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