Which of the Following Is a Type of Contractual Vertical

question 42

Multiple Choice

Which of the following is a type of contractual vertical marketing systems where a group of independent retailers unite and agree to pool buying and managerial resources to improve competitive position?

• A)Retail cooperative organizations
• B)Wholesaler-sponsored voluntary chains
• C)Retail franchising programs
• D)Wholesaler corporate channel programs

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Definitions:

Foot-in-the-door Technique

A persuasion strategy by which agreeing to a small request increases the likelihood of agreeing to a second, larger request.

Pique Technique

A persuasion technique that aims to capture one's attention by making an unusual request or statement.

Need for Cognition

The motivation to engage and enjoy thinking deeply about information and problems.

Strong Arguments

Persuasive arguments that are logical, well-supported, and convincing.