Online Retailing Provides an Advantage for Marketers By

question 35

Multiple Choice

Online retailing provides an advantage for marketers by:

• A)being very effective in business-to-consumer markets than in business-to-business markets.
• B)being extremely cost-efficient by reducing the need for paper catalogs.
• C)providing high entry barriers,leading e-marketers to overemphasize order-taking.
• D)expanding the markets to people who are willing and able to purchase electronically.

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