Which of the Following Is True of Personal Selling

question 3

Multiple Choice

Which of the following is true of personal selling?

• A)It is suitable for technically complex products.
• B)It is most suited to goods that can be presold.
• C)It discounts the use of sales force as insignificant.
• D)It leads to improper buying decisions on the part of consumers.

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Definitions:

ABC Model

A cognitive behavioral approach that describes the relationships between antecedents, behavior, and consequences; often used in psychology to understand and modify behavior.

Cognition

The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.

Attention-Catching

Refers to techniques or features designed to capture the viewer's or listener's immediate interest or focus.

Experiential Model

A conceptual framework that emphasizes learning through experience, often involving direct interaction with the environment or products.