If the Product of a Firm Is a New Complex

question 57

Multiple Choice

If the product of a firm is a new complex technology that requires a great deal of explanation,the promotional mix will likely focus heavily on _____ so that potential buyers can have their questions answered.

• A)public relations
• B)sales promotion
• C)advertising
• D)personal selling

Understand the significance of competitive strategies, including cost leadership and differentiation strategies.

Acknowledge the role of portfolio planning in strategic management and its goal in resource allocation.

Grasp the dynamic nature of product life cycles and the need for strategic adjustment.

Comprehend the importance of competitive advantage and the conditions for its development.

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Definitions:

Intimate Relationships

Close, personal connections between individuals that are characterized by affection, love, trust, and sharing.

Nonromantic

Pertaining to relationships or interactions that do not involve romantic feelings or sexual attraction.

Opposite-sex

Refers to individuals of the two main biological sex categories, male and female, specifically in relation to each other.

Physical Assault

An act that inflicts bodily harm upon another person, often involving violence or force.