Which of the Following Statements Is True of the Cost

question 85

Multiple Choice

Which of the following statements is true of the cost per thousand (CPM) method of measuring efficiency in the advertising industry?

• A)It refers to the dollar cost of reaching 1,000 prospects.
• B)Its chief disadvantage relates to its complexity.
• C)It does not allow for a common base of comparison between differing media types.
• D)It strongly discounts the positive effects theory.

---

Definitions:

Heart's Rhythm

Refers to the pattern of beats made by the heart, indicative of its electrical activity and health.

AC Interference

Electromagnetic interference in electrical circuits caused by alternating current (AC), potentially distorting or interrupting signals.

Arrhythmia

A medical condition characterized by an irregular heartbeat.

Somatic Tremor

Involuntary shaking or trembling of the body parts, usually due to neurological or physiological conditions.