From a Marketer's Perspective,which of the Following Is a Characteristic

question 29

Multiple Choice

From a marketer's perspective,which of the following is a characteristic of direct marketing?

• A)It decreases store traffic.
• B)It is effective in generating sales leads.
• C)It offers less privacy.
• D)It is very time consuming.

---

Definitions:

Nonvaluative

Pertaining to an approach or judgment that does not involve ascribing value, worth, or merit.

Stereotype Threat

The risk of confirming negative stereotypes about one's social group, which can hinder performance in areas such as academic achievement, due to anxiety and increased pressure.

Short-Term Memory

The part of the memory system where information is stored for a short duration, often just several seconds to a minute, without rehearsal.

Wechsler Adult Intelligence Scales

A standardized test designed to measure the intelligence of adults and older adolescents.