Firms That Have the Highest Rates of New Product Success

question 43

Multiple Choice

Firms that have the highest rates of new product success (82.5 percent versus 52.9 percent for other firms) :

• A)are less likely to rely on portfolio analysis.
• B)are less likely to use social media and other communities to gather information.
• C)are more likely to have global market and operations strategies.
• D)are more likely to employ informal and unstructured processes for concept selection.

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Definitions:

Frequent Customers

Customers who make purchases or engage with a business on a regular, repeated basis.

Web-tracking Software

Software applications that monitor and analyze website traffic, user behavior, and other web metrics, often used to optimize online marketing strategies.

Web-based Communication

The exchange of information using internet-based platforms, including email, social media, and websites, facilitating instant and broad connectivity.

Gross Rating Points

A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.