From the Standpoint of a Marketing Manager,product Classification Is Useful

question 38

Multiple Choice

From the standpoint of a marketing manager,product classification is useful because it:

• A)helps to understand that convenience goods generally require targeted promotion.
• B)provides the knowledge that shopping goods typically need broadcast promotion.
• C)helps in distinguishing the scope of vertical markets and horizontal markets.
• D)assists in providing guidelines for developing an appropriate marketing mix.

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Definitions:

Encounter

A meeting or interaction between individuals, which can lead to an exchange of ideas or affect personal growth.

Payoff

The return or reward received as a result of an investment or action.

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires, being aware of oneself as an individual.

Transactional Analysis

A method of psychoanalytic theory and therapeutic approach that involves analyzing social interactions to identify the communicator's ego state, serving as a foundation for interpreting behavior.