Duncan Corp

question 87

Multiple Choice

Duncan Corp.introduces four modified versions of its popular brand of Maxims morning cereal.The four new variants of cereal include "Maxims Corn Flakes," "Maxims Raisin Bran," "Maxims Honey Clusters," and "Maxims Brown Sugar and Oats." In doing so,Duncan has used a _____ approach with its Maxims cereal brand.

• A)line extension
• B)multibranding
• C)brand extension
• D)franchise extension