According to the VALS™ Framework,consumers Driven by a Desire for Social

question 8

Multiple Choice

According to the VALS™ framework,consumers driven by a desire for social or physical activity,variety,and risk taking are motivated primarily by _____.

• A)ideals
• B)achievements
• C)self-expression
• D)extrinsic rewards

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Definitions:

Frequency

The rate at which a recurring event happens, typically measured over a particular period of time.

Amplitude

The maximum extent of a vibration or oscillation, measured from the position of equilibrium.

Size Constancy

The perceptual understanding that an object's size does not change, despite variations in the distance from the observer, ensuring a consistent perception of size.

Frequency

The rate at which a vibration occurs that constitutes a wave, either in a material (as in sound waves) or in an electromagnetic field (as in radio waves and light).