In the Context of Geodemographic Segmentation,which of the Following Is

question 84

Multiple Choice

In the context of geodemographic segmentation,which of the following is true of the Nielsen PRIZM system?

• A)It provides information about the number of establishments,sales volume,and number of employees in each industry broken down by geographic area.
• B)It is used to position products by focusing on their superiority to competitive products based on one or more attributes.
• C)It is a visual depiction of customer perceptions of competitive products,brands,or models.
• D)It includes maps of different areas that rank neighborhoods on their potential to purchase specific products and services.

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Definitions:

Humanistic Tradition

An approach in psychology that emphasizes the individual's inherent drive toward self-actualization and creativity.

Carl Rogers

An influential American psychologist who founded client-centered therapy and emphasized the importance of the self and unconditional positive regard.

Unconditional Positive Regard

A concept in psychological therapy that involves showing complete support and acceptance to a person, regardless of what they say or do.

Vengeful Feelings

Emotions characterized by a desire for revenge or retaliation due to perceived harm or offense.