Why Is It Inadvisable for a Follower to Attempt to Directly

question 66

Multiple Choice

Why is it inadvisable for a follower to attempt to directly position its product against the industry leader?

• A)Competing with market leaders can be costly and not often successful.
• B)A follower's product usually dominates in sales and in the minds of customers.
• C)It is difficult for followers to select segmentation strategies.
• D)A follower can never compete with the industry leader in terms of product quality.

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Definitions:

Personality Development

The process through which an individual's personality traits, characteristics, and behaviors evolve over time due to environmental influences and personal experiences.

Extended Family

A family unit that extends beyond the nuclear family and includes grandparents, aunts, uncles, and other relatives.

Socializing

The process by which people interact and communicate in society, helping establish norms and relationships.

Emotional Stability

The ability to remain calm and composed, especially in stressful situations, indicating resilience and psychological well-being.