Which of the Following Constitutes a Viable Market Segment

question 52

Multiple Choice

Which of the following constitutes a viable market segment?

• A)A particular group of consumers who have varying preferences for products and services
• B)A particular group of consumers of a single item who can be served profitably by a firm
• C)A group of products and services that can be mass marketed profitably by a firm
• D)A group of consumers with needs that can be seldom met by a single product item offered by a firm

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Definitions:

Directors' Meeting

A formal gathering of the board of directors of a corporation to discuss and make decisions on company policy and management.

Internet Platform

Digital platforms operating online, providing a range of services, including social media, e-commerce, and information exchange.

Audio And Video

Technologies and devices used to record, transmit, store, process, and playback sound and visual media files.

Vicarious Liability

Holding one person or entity legally responsible for the actions of another, typically an employee or agent.