_____ Segmentation Refers to a Market Segmentation Approach in Which

question 25

Multiple Choice

_____ segmentation refers to a market segmentation approach in which people are grouped into segments on the basis of research findings,and then the size of each of these groups and their demographic and psychographic profiles are determined.

• A)Post hoc
• B)Empirical
• C)Benefit
• D)Psychographic

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Definitions:

Site Selected

The process of choosing a location for a business or project based on specific criteria, often involving analysis of various alternatives.

Interior Layout

The arrangement of the physical components within a building or structure, including furniture, fixtures, and other elements.

Incubators

Organizations designed to support the successful growth of startup companies through providing resources like office space, mentorship, and sometimes capital.

Small Business Owner

An individual who operates a business that is independently owned and typically has a smaller scope of operation in terms of employees and revenue compared to larger corporations.