Which of the Following Is the Most Market-Oriented Approach to Segmentation

question 22

Multiple Choice

Which of the following is the most market-oriented approach to segmentation?

• A)Segmentation based on social class
• B)Segmentation based on different customer lifestyles and purchasing habits
• C)Segmentation based on geographic area
• D)Segmentation based on benefits that potential customers are seeking

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Definitions:

Cultural Competency

The ability to understand, communicate with, and effectively interact with people across cultures by recognizing and respecting their differences.

Pluralism

A condition or system in which multiple distinct groups, cultures, or viewpoints coexist within a society and maintain their individual traditions.

Diversity And Difference

The presence of a wide range of distinct characteristics, identities, and experiences within a group or society.

Cultural Traditions

Established patterns of behavior, practices, and beliefs that are passed down through generations within a particular society or group.