Which of the Following Segmentation Bases of Consumer Markets Includes

question 77

Multiple Choice

Which of the following segmentation bases of consumer markets includes income?

• A)Geographic
• B)Behavior
• C)Psychographic
• D)Demographic

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Definitions:

Groupthink

A psychological phenomenon in which the desire for harmony or conformity within a group results in an irrational or dysfunctional decision-making outcome.

Foot-In-The-Door Effect

The foot-in-the-door effect is a psychological principle that suggests people are more likely to agree to a large request if they first agree to a smaller one.

Minority Influence

The process by which a smaller part of a group changes the beliefs or behaviors of the majority, often through consistency, commitment, and flexibility.

Self-Confident

Pertains to a state of being secure in oneself and one's abilities.