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According to the VALS™ framework,which of the following psychographic groups have the most abundant resources and may be motivated by any of the three motivations of achievement,self-expression,and ideals?
Availability Heuristic
A cognitive shortcut that depends on the first examples that spring to mind when one assesses a particular topic, concept, strategy, or choice.
Framing Effect
The influence of context or the way information is presented on how it is perceived and interpreted.
Representativeness Heuristic
A mental shortcut used for making decisions or judgments, where the likelihood of an event is estimated based on how much it resembles the typical case.
Mental Set
A predisposition to approach a problem in a particular way, influenced by past experiences and learning.
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