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Johnson & Coleman has created a new line of premium quality writing desks.The company marketed the product by highlighting its durability and functionality.According to the VALS™ framework,to which of the following psychographic groups would the writing desk appeal the most?
Role Ambiguity
The lack of clarity about expected behavior from a job or position, leading to confusion and potentially stress.
Interpersonal Conflict
A situation where two or more individuals with differing viewpoints, interests, or goals experience disagreement or opposition.
Mindfulness
A mental state achieved by focusing one's awareness on the present moment, while calmly acknowledging and accepting feelings, thoughts, and bodily sensations.
Highly Aware
The state of being exceptionally conscious or cognizant of one's surroundings, information, or changes.
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