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Three Important Criteria on Which to Base Segmentation Strategy Decisions

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Three important criteria on which to base segmentation strategy decisions are that a viable segment must be:

Utilize regression models to make predictions based on given data.
Identify and explain the presence of lurking variables in observed associations.
Understand the complexities of cause-and-effect relationships in observed correlations.
Use statistical models to identify outliers and influential points in data sets.

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