In the Context of Social Influences on Consumer Decision Making,identify

question 6

Multiple Choice

In the context of social influences on consumer decision making,identify a true statement about reference groups.

• A)Reference group influence is generally considered to be weaker for products that are "public" or conspicuous.
• B)The nature of a product and the role an individual is playing during the purchasing process influence which reference group will be consulted.
• C)Reference group influence is generally considered to be constant across product categories.
• D)Family is secondary to peers as a reference group for people of all ages.

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Definitions:

Quality Circles

Groups of employees who meet regularly to discuss and propose solutions to workplace problems, aiming to improve the organization’s performance and the quality of its products or services.

Host-Country Nationals

Employees who are citizens of the country in which a multinational company's branch or office is located, not the country of the company's headquarters.

Expatriates

Employees or individuals who live outside their native country, often temporarily, for work assignments or professional reasons.

Cultural Landscape

The visual and functional manifestation of human interaction with the environment, capturing the ways communities modify the natural landscape.