Which of the Following Statements Is True of the Influences

question 63

Multiple Choice

Which of the following statements is true of the influences of price,product,and promotions on consumer behavior?

• A)Salespeople do not have a direct impact on consumer behavior and its patterns.
• B)Consistent bombarding of messages about a product will put off potential consumers.
• C)Marketing communications play a critical role in informing consumers about products and services.
• D)Value-conscious consumers buy products on the basis of place rather than other attributes.

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Definitions:

Property

A characteristic or attribute that can be associated with a data item, object, or element, often defining aspects of how it behaves or appears.

Display Control

A mechanism or software feature that manages the output displayed on a screen, including aspects like brightness, contrast, and orientation.

Combo Box

A graphical user interface element that combines a dropdown list or menu with a single-line textbox, allowing users to select an item from the list or enter a new choice.

Lookup Field

In databases, a field that allows the user to select a value from another table or list, enabling a connection between the data.