Which of the Following Statements Is True of Group Sources

question 29

Multiple Choice

Which of the following statements is true of group sources of information for purchase decisions?

• A)They are obtained from a consumer's past experiences based on consumer groupthink and recall.
• B)They are conveyed through promotional activities by marketing managers advertising groups.
• C)They involve face-to-face conversations and social media.
• D)They involve handling,examining,and using a product as a group.

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Definitions:

Intrapersonal Conflicts

Psychological struggle within an individual that arises from competing needs or desires.

Power Networks

The structures and relationships within an organization through which power is exercised and exchanged.

Interrole Conflict

A psychological tension that arises when the demands of one role an individual occupies conflict with those of another role.

Intrarole Conflict

A psychological dilemma where an individual faces conflicting expectations related to a single role they occupy.