In the Context of Online Consumer Behavior,which of the Following

question 85

Multiple Choice

In the context of online consumer behavior,which of the following statements best describes churn rate?

• A)It is the percentage of audience that has engaged with a brand's content on a given social channel per reporting period.
• B)It is the measure of the number of audience members who leave over a specific period of time divided by the average number of audience members over that same time span.
• C)It is the percentage of total conversions attributable to social media,found by dividing social media conversions by total conversions.
• D)It is the percentage of visitors who went only to a single page of a site,bouncing back to the place they came from rather than clicking further into the site.

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Definitions:

Vulnerable to Suggestion

A state or condition where an individual is more likely to accept or agree with ideas, proposals, or commands without critical analysis or investigation.

Eyewitness Memory

The ability of a person who has witnessed a crime or event to remember and describe specific details about what they saw.

Preschool-aged Child

Describes children typically between the ages of 3 to 5 years, who are in the developmental stage prior to entering elementary school.

Whole-language Approach

An educational method for teaching reading that emphasizes the understanding and meaning of words in context rather than focusing on phonics and decoding skills.