In the Context of Social Influences on Consumer Decision Making,identify

question 6

Multiple Choice

In the context of social influences on consumer decision making,identify a true statement about reference groups.

• A)Reference group influence is generally considered to be weaker for products that are "public" or conspicuous.
• B)The nature of a product and the role an individual is playing during the purchasing process influence which reference group will be consulted.
• C)Reference group influence is generally considered to be constant across product categories.
• D)Family is secondary to peers as a reference group for people of all ages.

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