Managers Should Make Marketing Decisions in the Light of Their

question 13

Multiple Choice

Managers should make marketing decisions in the light of their own knowledge and experience instead of viewing research reports as the final answer to their problems because:

• A)the number of factors included in a marketing research study are not exhaustive.
• B)decisions based on marketing research reports are highly risky.
• C)there is no possibility that marketing research will be affected by researcher bias.
• D)marketing research is not a systematic process for obtaining information.

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Definitions:

Test Performance

refers to how well an individual performs on standardized tests or examinations, often used as a measure of competence or achievement.

Polygraph

A machine, commonly used in attempts to detect lies, that measures several of the physiological responses accompanying emotion (such as perspiration and cardiovascular and breathing changes).

Lie Detection

The process of determining whether a person is not telling the truth, often through the analysis of physiological responses to questioning.

Right Frontal Lobe

A region of the brain involved in decision making, problem solving, and controlling behavior and emotions.