Which of the Following Qualitative Research Methods Is Most Likely

question 47

Multiple Choice

Which of the following qualitative research methods is most likely to provide a better idea of the causal relationships among variables?

• A)Marketing audit
• B)Observational research
• C)Archival research
• D)Experimental research

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Definitions:

Observations

The act of carefully watching, listening, or noting phenomena as part of a research or study to gather information and insights.

Hypothesis

An assumption that is tested through research and experimentation.

Original Hypothesis

The initial theory or assumption that is made at the beginning of a research or experimental process, proposing a potential outcome.

Adapt

The ability to change or adjust oneself or one's approach to meet different conditions or environments.