Which of the Following Factors Is Most Likely to Invalidate

question 21

Multiple Choice

Which of the following factors is most likely to invalidate test marketing study results?

• A)When test marketing areas are representative of and proportionate to the market in general
• B)When the test-market period is so long that it can determine whether the product will be repurchased by customers
• C)When test stores provide complete support to the study
• D)When test-market products are advertised beyond a profitable level for the market in general

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Definitions:

Résumé

A written summary of an individual's career history, education, skills, and achievements, typically used as part of a job application.

Email

A method of exchanging digital messages between people using electronic devices.

Follow-Up Messages

Communications sent to provide additional information, clarify previous messages, or maintain contact after an initial interaction.

Interviewer

A person who asks questions, typically in a formal or structured setting, such as a job interview or survey.