Charles and Steve Are Business Partners Who Want to Start

question 53

Multiple Choice

Charles and Steve are business partners who want to start a publishing house.Both partners thoroughly research the market before proceeding with the planning.They believe that the research results guarantee that the new business will be successful.Which of the following will help Charles and Steve interpret their research results accurately?

• A)Considering the results of the research as a final answer to all doubts about setting up the new business
• B)Using the research results as a substitute for decision making
• C)Knowing that even the most carefully executed research can be fraught with errors
• D)Understanding that marketing research studies all of the factors that contribute to the success of a business

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Definitions:

Team Tasks

Assignments or projects designated to be completed by a group working together.

Performance Potential

The capacity or ability of an individual or organization to achieve and maintain high levels of effectiveness and efficiency in their tasks or goals.

Complex

Composed of many interconnected parts or elements, denoting a system or problem that is difficult to understand, analyze, or solve.

Accepting Suggestions

The willingness to consider or adopt new ideas or recommendations from others.