Managers Should Make Marketing Decisions in the Light of Their

question 13

Multiple Choice

Managers should make marketing decisions in the light of their own knowledge and experience instead of viewing research reports as the final answer to their problems because:

• A)the number of factors included in a marketing research study are not exhaustive.
• B)decisions based on marketing research reports are highly risky.
• C)there is no possibility that marketing research will be affected by researcher bias.
• D)marketing research is not a systematic process for obtaining information.

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Definitions:

Capital Stock

The total value of all physical assets a company uses in its production process.

Business Income

Income earned from the operation of a business or the sale of goods and services.

High-wage Country

A country characterized by relatively high levels of wages for its workers compared to other nations.

Demand for Labor

The total amount of workers that employers want to hire at a given wage rate, in a given period.