An Advantage of Using Mall Intercepts as a Data Collection

question 65

Multiple Choice

An advantage of using mall intercepts as a data collection method in marketing research is that:

• A)they provide unrestrained time to respondents.
• B)their costs are free from the influence of incidence rates.
• C)they do not require interviewer supervision.
• D)they have fairly high response rates.

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Definitions:

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when they work in a group than when they work alone.

Overt Judgments

Explicit and open evaluations or decisions about someone or something.

Incidental Motions

Procedural motions that arise unexpectedly and need to be addressed immediately during the course of a meeting or deliberative assembly.

Procedural Questions

Questions related to the process or procedure involved in carrying out a specific task or activity.