In the Early 1990s,Dean & Summers Inc

question 10

Multiple Choice

In the early 1990s,Dean & Summers Inc.marketed three brands of car fresheners,Coral,White Springs,and Autumn Breeze.The car freshener industry is typically described as a low-growth industry.In 1993,Dean & Summers spent $5.1 million to advertise Coral and was rewarded with sales of over $112 million.In the same year,it spent nearly $5 million marketing White Springs,but the car freshener had disappointing sales of less than $23 million.Autumn Breeze,with hardly any promotion at all,had $1.2 million in sales.According to the BCG Portfolio Model,which of the following statements about these three products best describes them?

• A)Coral is a star,White Springs is a cash cow,and Autumn Breeze is a dog.
• B)Coral is a cash cow,while White Springs and Autumn Breeze are both question marks.
• C)Coral and White Springs are cash cows,and Autumn Breeze is a dog.
• D)Coral is a cash cow,while White Springs and Autumn Breeze are both dogs.

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Definitions:

Leadership Style

The distinctive way in which a leader directs, guides, and influences the behavior and work of others, often shaped by personal qualities and approach.

Rewards

Benefits or recognitions given in response to an individual's achievement or performance.

Initiating Structure

Leadership behavior focused on defining roles, tasks, and the goals of a team or organization, often leading to higher levels of order and productivity.

Production Orientation

A management approach focused on the efficient production and distribution of products, often prioritizing output over other factors.